Success Stories
Proof that with the right strategy, systems, and partner, small businesses can turn big goals into real results.
Helping a Local Dance Studio Fill Summer Classes
A regional dance studio with multiple locations wanted to boost summer program sign-ups but wasn’t seeing traction from organic social posts or referrals alone.
In a situation like this, I typically design Facebook and Instagram ads that target local parents based on age, interest, and location—paired with clear messaging that speaks to the real decision-maker (often a busy parent looking for enrichment and flexibility).
In similar engagements, I’ve help clients optimize their landing pages, use targeted follow-up emails, and position their offers for seasonal success.
Typical Results:
100+ new sign-ups within a month
Lead cost far below industry benchmarks
$20K+ in seasonal program revenue
This kind of growth happens when you align your message with what your audience truly needs—and deliver it where they’re already scrolling.
Driving Attendance for a Local Event-Based Offer
A business coach hosting a live workshop series for women entrepreneurs needed to fill seats fast—but didn’t want to spam her Instagram followers or exhaust her email list.
In a scenario like this, I typically build a targeted lead generation campaign using Facebook and Instagram ads focused on local women business owners. I’ve had success using emotionally engaging copy that focuses on transformation, paired with simple landing pages and a time-sensitive call-to-action. I also recommend adding warm retargeting for those who visit but don’t immediately register.
Typical Results:
Full workshop enrollment within 10–14 days
Cost-per-lead well below local event benchmarks
Strong re-engagement with dormant email subscribers
When you match the message to where buyers are in their decision process, you don’t need to rely on hustle—you scale with strategy.
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Filling Fall Enrollment for a
Local Montessori Preschool
A Montessori preschool had multiple spots open for fall but was struggling to reach new families outside of their existing word-of-mouth network. Flyers and an outdated website weren’t generating enough interest.
In a case like this, I run interest-targeted local ad campaigns that reach parents of toddlers and preschoolers—layered with keywords around early education, parenting values, and enrichment. Using short testimonials from current families and a lead magnet (like a “Montessori at Home” Free download) to build email lists, start conversations and collect inquiries.
Typical Results:
Dozens of tour requests generated in 2–4 weeks
Enrollment slots filled + new family waitlist started
Increased awareness of school philosophy in the community
With the right strategy, even a small school can attract big interest—and build lasting trust with aligned families.
Family Fun Center
Growing Birthday Bookings at a Family Entertainment Venue
Regional family fun centers—such as trampoline parks or laser tag venues—often want to increase birthday party bookings but struggle to reach busy parents early in their decision-making process.
In projects like this, I build ad campaigns that feature emotionally resonant visuals (kids having a blast, smiling parents), use value-packed offers (“easy to plan, done-for-you set up”), and link to a streamlined landing page and booking experience. A well-crafted email sequence can also recapture clicks that don’t convert right away.
Typical Results:
30+ party bookings in 4–6 weeks
Higher quote requests and inquiries
Increased weekday traffic from brand visibility spillover
Understanding buyer psychology—especially for time-strapped parents—is what makes these campaigns so effective.
Your Growth Starts Here.
Growing Memberships for a Women-Owned Wellness Studio
Capturing Leads Beyond an Existing Strong Instagram Following
A women-owned wellness studio offering services like infrared sauna, lymphatic drainage, and holistic health coaching wanted to grow monthly memberships—but most of their reach came from Instagram followers and word of mouth.
For this type of business, I build a multi-step funnel that starts with targeted awareness (ads focused on wellness benefits), followed by value-packed offers (like discounted first sessions or bonus freebies). Strong visuals showing real clients, paired with a simplified booking experience, can dramatically increase conversion rates.
Typical Results:
30–40% increase in memberships over 6–8 weeks
3–5x return on $1,500–$2,000 ad spend
Expanded brand visibility with local health-conscious audiences
When you show people what’s possible—then make it easy to try—it becomes much easier to turn interest into loyalty.
Family-Owned Restaurant
Boosting Weeknight Business for a Neighborhood Restaurant
Family-owned restaurants often see increased weekend traffic but face challenges filling tables during the week. When I’ve worked with businesses in this space, we’ve focused on promoting weeknight offers—like family nights or happy hour specials—through targeted local ad campaigns.
I’ve seen great results by highlighting convenience, value, and community connection through engaging visuals and down-to-earth copywriting. When paired with a mobile-friendly landing page or reservation system, it’s easy to turn interest into visits.
Typical Results:
20–25% increase in weekday reservations
Double-digit returns on ad spend
New foot traffic from previously untapped audiences
The key is understanding why people go out on a weeknight—and showing up with the right message at the right time.
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Client Wins
Katie helped us completely refine our marketing strategy, and thanks to her expertise and strategic planning, we saw incredible results. Her insights were a game-changer, and every penny spent was worth it. We can’t thank her enough!
I had the pleasure of working with Katie on an ads project, and I can honestly say she’s extremely thorough and committed. She has an incredible eye for detail — nothing slips through the cracks. From audience research to creative testing to analyzing campaign data, she was dialed in at every step. What really stood out was how invested she was in making sure the strategy worked not just on paper, but in practice. She’s thoughtful, strategic, and truly leaves no stone unturned. If you're looking for someone who will treat your business like it’s her own and bring real value to your ad efforts, Katie’s the one!
What makes Katie stand out as a marketer is her unique blend of expertise and genuine care. She's incredibly knowledgeable and strategic, always treating your business as if it were her own. Expect fresh ideas, sharp direction, and an uncommon level of dedication. If shared investment in your success is what you seek, Katie is the ideal choice.
I highly recommend Katie from Ivy Edge Marketing. Her attention to detail is amazing and she has a true passion for achieving strong results for her clients. Her strategies are proven and anyone would be lucky to have her as their ads manager.
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Disclaimer: This site is not affiliated with or endorsed by Meta™ or Facebook™. Results shared are based on my personal experience and are not guarantees. Business outcomes depend on many factors, including your effort, background, and market conditions.
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